Asda / Get Living
Involved from initial pitch to final platform delivery. A big project working with lots of different teams; UX, Engineering, Product management, scrum master and Sales team.
Our proposal of this project was we can provide ASDA contents for on / offline through magazine, website and social medias.
We use QR code to find more information and link direct to shop products on line.
Homepage
Module stye magazine website. Exposes the wealth of high quality, fun and inspiring content, and encourages the user to explore. A dynamic site gives the user a sense of freshness each time they return and shows that a high volume of content is being published.
Colour coded contents
Each content channel is colour coded and each piece of published content features the channel colour so users associate colours with content types.
Food landing page
The recipe content will update beneath filter bar dynamically with the refined options. user can make multiple selections to refine their results.
At the top the main visual section hosts four featured recipes to promote specific content and is editorially controlled.
Article page
Type A - Long form advertorial article with wide image. Fashion and beauty content uses this layout.
Type B - Best used for shorter content, such as video or recipes articles.
Type_A
Type_B
#Campaign Site
Seasonal campaign platform for George. The client wanted to promote their new product each season. Simple structure contained social contents and users can shop directly from this site or go to see the editorial contents on the magazine site.
Rich media campaign